Last updated: 07/03/2024

This Privacy Policy describes how Gootopia (the "Site",
"we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from silverpurr.com (the "Site") or otherwise communicate with us (collectively, the services").
For purposes of this Privacy Policy, "you" and
"your" means you as the user of the Services,
whether you are a customer, website visitor, or another individual whose
information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the
Services, you agree to the collection, use, and disclosure of your information
as described in this Privacy Policy. If you do not agree to this Privacy
Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect
changes to our practices or for other operational, legal, or regulatory
reasons. We will post the revised Privacy Policy on the Site, update the
"Last updated" date and take any other steps required by applicable
law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12
months personal information about you from a variety of sources, as set out
below. The information that we collect and use varies depending on how you
interact with us.

In addition to the specific uses set out below, we may use information we
collect about you to communicate with you, provide the Services, comply with
any applicable legal obligations, enforce any applicable terms of service, and
to protect or defend the Services, our rights, and the rights of our users or
others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you
interact with our Site and use our Services. When we use the term
"personal information", we are referring to information that
identifies, relates to, describes or can be associated with you. The following
sections describe the categories and specific types of personal information we
collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

Basic contact details including
your name, address, phone number, email.

Order information including
your name, billing address, shipping address, payment confirmation, email
address, phone number.

Account information including
your username, password, security questions.

Shopping information including
the items you view, put in your cart or add to your wishlist.

Customer support information including
the information you choose to include in communications with us, for
example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with
certain information about yourself. You may elect not to provide this
information, but doing so may prevent you from using or accessing these
features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction
with the Services ("Usage Data"). To do this, we may
use cookies, pixels and similar technologies ("Cookies").
Usage Data may include information about how you access and use our Site and
your account, including device information, browser information, information
about your network connection, your IP address and other information regarding
your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including
from vendors and service providers who may collect information on our behalf,
such as:

Companies
who support our Site and Services, such as Shopify.

Our
payment processors, who collect payment information (e.g., bank account,
credit or debit card information, billing address) to process your payment
in order to fulfill your orders and provide you with products or services
you have requested, in order to perform our contract with you.

When you
visit our Site, open or click on emails we send you, or interact with our
Services or advertisements, we, or third parties we work with, may
automatically collect certain information using online tracking
technologies such as pixels, web beacons, software developer kits,
third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance
with this Privacy Policy. We are not responsible or liable for the accuracy of
the information provided to us by third parties and are not responsible for any
third party's policies or practices. For more information, see the section
below, Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services. We
use your personal information to provide you with the Services in order to
perform our contract with you, including to process your payments, fulfill
your orders, to send notifications to you related to you account,
purchases, returns, exchanges or other transactions, to create, maintain
and otherwise manage your account, to arrange for shipping, facilitate any
returns and exchanges and to enable you to post reviews.

Marketing and Advertising. We
use your personal information for marketing and promotional purposes, such
as to send marketing, advertising and promotional communications by email,
text message or postal mail, and to show you advertisements for products
or services. This may include using your personal information to better
tailor the Services and advertising on our Site and other websites.

Security and Fraud Prevention. We
use your personal information to detect, investigate or take action
regarding possible fraudulent, illegal or malicious activity. If you
choose to use the Services and register an account, you are responsible
for keeping your account credentials safe. We highly recommend that you do
not share your username, password, or other access details with anyone
else. If you believe your account has been compromised, please contact us
immediately.

Communicating with you. We
use your personal information to provide you with customer support and
improve our Services. This is in our legitimate interests in order to be
responsive to you, to provide effective services to you, and to maintain
our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. For specific information
about the Cookies that we use related to powering our store with Shopify,
see https://www.shopify.com/legal/cookies.
We use Cookies to power and improve our Site and our Services (including to
remember your actions and preferences), to run analytics and better understand
user interaction with the Services (in our legitimate interests to administer,
improve and optimize the Services). We may also permit third parties and
services providers to use Cookies on our Site to better tailor the services,
products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to
set your browser to remove or reject Cookies through your browser controls.
Please keep in mind that removing or blocking Cookies can negatively impact
your user experience and may cause some of the Services, including certain
features and general functionality, to work incorrectly or no longer be
available. Additionally, blocking Cookies may not completely prevent how we
share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third
parties for legitimate purposes subject to this Privacy Policy. Such
circumstances may include:

With
vendors or other third parties who perform services on our behalf (e.g.,
IT management, payment processing, data analytics, customer support, cloud
storage, fulfillment and shipping).

With
business and marketing partners, including Shopify, to provide services
and advertise to you. Our business and marketing partners will use your
information in accordance with their own privacy notices.

When you
direct, request us or otherwise consent to our disclosure of certain
information to third parties, such as to ship you products or through your
use of social media widgets or login integrations, with your consent.

With our
affiliates or otherwise within our corporate group, in our legitimate
interests to run a successful business.

In
connection with a business transaction such as a merger or bankruptcy, to
comply with any applicable legal obligations (including to respond to
subpoenas, search warrants and similar requests), to enforce any
applicable terms of service, and to protect or defend the Services, our
rights, and the rights of our users or others.

We have, in the past 12 months disclosed the following categories of
personal information and sensitive personal information (denoted by *) about
users for the purposes set out above in "How we Collect and Use
your Personal Information" and "How we Disclose
Personal Information":

CategoryCategories of Recipients

Identifiers
such as basic contact details and certain order and account information

Commercial
information such as order information, shopping information and customer
support information

Internet
or other similar network activity, such as Usage Data

Vendors
and third parties who perform services on our behalf (such as Internet
service providers, payment processors, fulfillment partners, customer
support partners and data analytics providers)

Business
and marketing partners

Affiliates

We do not use or disclose sensitive personal information for the purposes of
inferring characteristics about you.

 

User Generated Content

The Services may enable you to post product reviews and other user-generated
content. If you choose to submit user generated content to any public area of
the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to
make available to others, and cannot ensure that parties who have access to
such information will respect your privacy or keep it secure. We are not
responsible for the privacy or security of any information that you make
publicly available, or for the accuracy, use or misuse of any information that
you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by
third parties. If you follow links to sites not affiliated or controlled by us,
you should review their privacy and security policies and other terms and
conditions. We do not guarantee and are not responsible for the privacy or
security of such sites, including the accuracy, completeness, or reliability of
information found on these sites. Information you provide on public or
semi-public venues, including information you share on third-party social
networking platforms may also be viewable by other users of the Services and/or
users of those third-party platforms without limitation as to its use by us or
by a third party. Our inclusion of such links does not, by itself, imply any
endorsement of the content on such platforms or of their owners or operators,
except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not
knowingly collect any personal information about children. If you are the
parent or guardian of a child who has provided us with their personal
information, you may contact us using the contact details set out below to
request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual
knowledge that we “share” or “sell” (as those terms are defined in applicable
law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and
we cannot guarantee “perfect security.” In addition, any information you send
to us may not be secure while in transit. We recommend that you do not use
unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors,
such as whether we need the information to maintain your account, to provide
the Services, comply with legal obligations, resolve disputes or enforce other
applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed
below in relation to your personal information. However, these rights are not
absolute, may apply only in certain circumstances and, in certain cases, we may
decline your request as permitted by law.

Right to Access / Know. You
may have a right to request access to personal information that we hold
about you, including details relating to the ways in which we use and
share your information.

Right to Delete. You
may have a right to request that we delete personal information we
maintain about you.

Right to Correct. You
may have a right to request that we correct inaccurate personal
information we maintain about you.

Right of Portability. You
may have a right to receive a copy of the personal information we hold
about you and to request that we transfer it to a third party, in certain
circumstances and with certain exceptions.

Restriction of Processing: You
may have the right to ask us to stop or restrict our processing of
personal information.

Withdrawal of Consent: Where
we rely on consent to process your personal information, you may have the
right to withdraw this consent.

Appeal: You may have
a right to appeal our decision if we decline to process your request. You
can do so by replying directly to our denial.

Managing Communication Preferences: We
may send you promotional emails, and you may opt out of receiving these at
any time by using the unsubscribe option displayed in our emails to you.
If you opt out, we may still send you non-promotional emails, such as
those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by
contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We
may need to collect information from you to verify your identity, such as your
email address or account information, before providing a substantive response
to the request. In accordance with applicable laws, You may designate an
authorized agent to make requests on your behalf to exercise your rights.
Before accepting such a request from an agent, we will require that the agent
provide proof you have authorized them to act on your behalf, and we may need
you to verify your identity directly with us. We will respond to your request
in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information,
please contact us using the contact details provided below. If you are not
satisfied with our response to your complaint, depending on where you live you
may have the right to appeal our decision by contacting us using the contact
details set out below, or lodge your complaint with your local data protection
authority.

International Users

Please note that we may transfer, store and process your personal
information outside the country you live in, including the United States. Your
personal information is also processed by staff and third party service
providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on
recognized transfer mechanisms like the European Commission's Standard
Contractual Clauses, or any equivalent contracts issued by the relevant
competent authority of the UK, as relevant, unless the data transfer is to a
country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy
Policy, you can email us at hello@gootopia.co.uk.